SEO and Copywriting for Websites: Keys to Success
SEO and copywriting are directly connected. Many people make great investments in their websites. They hire the best graphic designers and highly experienced web programmers, but don't know anything about SEO services and web copywriters. The truth is that a website, even if it had the most beautiful design and an excellent coding work, it will find no success on the internet if it hasn't be touched by a SEO expert and a web copywriter.
SEO or Search Engine Optimization is the process by which a website is optimized to be indexed by search engines, such as Google, Yahoo! and MSN. But what is the meaning of all that? Let's analyze this in detail for you to understand what SEO is and its connection with web copywriting.
Website search engine optimization is a marketing strategy that makes a website more popular on the web. By means of this strategy, a website can appear among the first results of a search. SEOs or search engine optimizers are the ones in charge of making websites search engine friendly, that is to say, to make their written and multimedia contents easily recognizable by search engines.
The work of search engine optimizers is very complex. They need to have some knowledge of programming and design. Generally, to optimize a website, they need to make some changes to the source code of a site. For this reason, it's very important to leave this job to SEO experts.
Why is it important for you to have your website optimized? If you have invested a lot of money on your website -you have paid for graphic design and web programming- then you will probably want this website to have a lot of traffic. Traffic is the people who enter your website everyday to check what you have to offer. If your website is online but nobody enters it, you will probably have no customers at all, that is to say, your website will not be accomplishing its promotional aims.
The internet has allowed people to purchase what they need from their homes. This is such a comfortable option, that many don't go shopping anymore. Online sales have increased drastically in the last years. All customers need to do is to enter the name of the product they are looking for on a search engine, for example "cell-phones", and they automatically get an endless list of different cell-phone providers, brands, etc.
What is very important for you to know is that the order of this list is not a random order. Those listings that appear in the first page of the search result are those that were best optimized. That is to say, different SEO experts used specific keywords that were later read by search engines robots.
As we said before, SEO is directly connected to web copywriting. To optimize a website, a SEO expert will select specific keywords from a written content. To do this, the website should be keyword-rich. But not anybody knows what keywords will work to optimize your particular website. This is where web copywriters play an important role. Web copywriters have knowledge of marketing and can write your website to make it sellable. They not only know what and how many keywords to use for your particular case, but they will know how to write an appealing content that will catch your customers' attention.
Many people underestimate the importance of copywriters' work just because they believe they can write their content themselves. It is true that we can all write, but not all of us know about writing marketing contents. When it comes to promote products or services, the best thing to do is to hire someone who knows how to do it; someone who can create slogans and appealing phrases. You probably thought of funny and great phrases that sound very good to you. You probably think those phrases are enough to call the attention of your customers, but the truth is that what you like is probably different to what others like. Web copywriters know what people want to hear. They have knowledge of marketing strategies. For this reason, they will study your target to see what best fits them. If your target is informal -children, teenagers, young people in general- the register and style of the written content will be different from the register and style of a text intended for a formal target -businessmen, other companies, etc.